Bendigo Bank- Commitment to Community
Client: Bendigo Bank
Brief: The bank wanted to find ways to differentiate itself from other banks, Emphasizing on the community aspect that they built on.
My Approach: I focused on UX research methodologies and tools my aim was to understand how users interpret community banking.
My Role: I was responsible for conducting user research, creating user journey maps, sketching user flows and story boards . The result was a possible interactive prototype built in Invision that allowed us to demonstrate key features .
Duration: 2 weeks
Deliverables: Surveys | User Interviews |User Journey| Personas | Story Boards| Paper Prototyping |Concepts|Recommendations|
Team: Ashwini Rajah, Brendon Boulous, Suzanne Cengia
Tools and Techniques: Card Sorting| Sketching| Paper Prototypes| Research| Creative Solutions|
Sharpies and paper| post it notes| Slick plan| Invision| Axure| POP| Indesign| Keynote|
The Project
Case Study Underway